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发布于:2017-5-6 17:25:29  访问:280 次 回复:0 篇
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The Lifestyle And Its Research
Lifestyle research stands in the boundary from a number of traditional academic disciplines, developing expertise from sociology and also the social sciences in areas as distinct as business, retailing, marketing, understanding of Rolex consumers, and health and social care. The very diversity of fields and disciplines with an interest in lifestyle research creates complexity in an already dynamic and fast-changing section of research. Multifaceted approaches are used, alongside a number of academic and business conventions, but typically, lifestyle research concentrates on subgroups inside the general population based on age, occupation, religion, sexuality, health conditions, or behaviors.
When it comes to business research, the forex market segmentation from the consumer marketplace is a key use for lifestyle research. As the need for the consumer in determining the success of business operations has become increasingly clear to businesses, so the need for lifestyle-based market segmentation has grown and also the need for ongoing cultural change continues to be recognized. Ongoing social and cultural change, in purchasing dynamics, in related group behavior, as well as in lifestyle making decisions are illuminated by lifestyle research but also act as a key source of information for strategic planning within business and for the ongoing growth and development of successful corporate strategy.
The links between lifestyle research and the growth and development of successful marketing strategies are currently being discussed inside the academic literature, both from the management perspective and from the social science perspective. The development of an increasing understanding of the varied research that includes for this area of study is essential to the ongoing growth and development of successful and strategic business development. Typically, research in this area is grounded first in the idea of lifestyle and relates this to various facets of a person or group lifestyle. Key themes that may influence lifestyle include activities/behavior, values and attitudes, individuals versus groups, group interaction, coherence, recognizability, and selection.
In this particular definition, lifestyle research may focus either upon the implications of owned by a particular group or upon the implications of certain lifestyles, including areas like the role of lifestyle in the control over clinical conditions or even the impact of the voluntarily adopted lifestyle on other parts of an individual`s life. In business terms, lifestyle research is used both to classify consumers in terms of patterns of behavior, purchasing, etc., and as a way of taking a look at lifestyle as a key factor within the generation of new products, services, etc. One important distinction lies between research that tries to identify causal relationships from a lifestyle and the development of certain patterns of health and behavior as well as an alternative pattern of lifestyle research that evaluates the outcome of changes in lifestyle.
Both have considerable implications for business, being directly from the development and promotion of goods and services. The lifestyles assessed might be proscriptive-and a lot of the study in this area lies in health-or broader changes that reflect the development of society, the economy, and the workplace. Business research generally focuses this latter scenario, where the intertwining of cause, effect, and incremental change provides fruitful ground for research. One useful illustration of this intertwining is the relationship between the accessibility to processed ready-meals and also the lack of accessibility to time for cooking. Does a lack of time trigger the interest in ready-meals? Or will the availability of ready-meals facilitate broader change in lifestyle that tend to mitigate against the "ring fencing" of time to devote to cooking?
The solution to such questions is unlikely to be simple-and within this example the continuing growth and development of skills within the consumer group would play a contributing role-but this example illustrates the complexness of cause, effect, and allies within lifestyle research. Lifestyle retailing is an additional important area of study, in which the promotion of the "lifestyle package" linked to a brand, several products, or a service forms area of the online marketing strategy for a lot of companies. The development of aspirational brands within a consumer economy-be they products or services-is a key driver for a lot of businesses. Typically, however, this builds upon initial market-segmentation work, and successful lifestyle retailing strategies tend to indicate a really well-researched and clearly identified market-segmentation strategy.
Building upon this, so-called subcultures of consumption have been a focus for some additional study focusing around ideas and theoretical frameworks from general consumption literature and applying these in a variety of servicescapes. A more modern method of segmentation, for instance, has included Web-based-related lifestyle research, where access, enthusiasm, and propensity to make use of online resources formed a vital defining a part of an individual or group lifestyle and therefore the foundation for recent research.
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